While Facebook's massive scale remains undeniable, its cultural dominance is fading. The shift is most visible among younger users who find the platform cluttered with ads and "boomer" content, preferring the fast-paced energy of TikTok or the visual focus of Instagram . Even for loyal users, the experience has moved away from personal updates toward Marketplace and niche Groups , making the "social" part of this social network feel increasingly transactional and less essential than it once was.